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According to Nielsen Reports, the average person over 65 years old watches about 200 hours of TV per month, which is the most of any age demographic. At a time where a majority of advertising is geared toward younger people, it seems like this very large segment of the population sometimes gets ignored.

 The reason is simple:  in terms of numbers, there are more younger people than those over 65; and younger people spend more money on discretionary items, on average, than seniors.  As a result, content producers and advertisers cater to the younger audience, even though, on a per person basis, seniors watch substantially more television.

As we live our lives, we form emotional connections with people places and things.  As we age, our ability to go into the world to experience these things diminishes.  Television offers an opportunity to remain connected to the things we like and enjoy, in addition to the mental stimulation from shows on PBS, The Discovery Channel, History and others.

 "It's important not to underestimate the importance of television in care giving, as it often is the vital link for seniors to the outside world," said Pitkow. "With our large button remote control, we're making it easier for elderly people to watch and enjoy TV. This gives them peace of mind and can bring up positive memories, as well as allow them to stay informed with news and other current events."

 Flipper’s proprietary favorite channel feature allows individuals to program in up to 30 of their favorite channels.  This level of customization eliminates hundreds of useless channels, and eases use.  The end result is a la carte programming!

 In addition, the favorites feature also functions as parental controls for kids, allowing parents to control what their kids watch. There is also locking setup that is designed to prevent channel reprogramming by accident.

Welcome to the new Flipper Remote website.  We will add relevant content as time goes on.  Our topics are aging related news, entertainment information, and gadgets that we use to access our entertainment.  Please visit often, and let us know if you have any questions or requests for information!